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Client Relationship 
Summary

Form CRS is a client or customer relationship summary. Advisers and brokers are required to deliver a relationship summary to you beginning in summer 2020. The relationship summary contains important information about the adviser or broker.

Choosing or continuing to work with a financial professional is an important decision. Advisers and brokers offer different types of services and are paid differently. Reading a relationship summary can help you decide if an adviser or broker is right for you.

OUR CRS

A Summary of Your Relationship with Infinity Wealth Counsel, LLC. (June 15, 2022)

Infinity Wealth Counsel, LLC is registered with the Securities and Exchange Commission as an investment adviser and, as such, we provide advisory services rather than brokerage services. Brokerage and investment advisory services and fees differ and it is important for you, our client, to understand the differences. Additionally, free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. This document is a summary of the services and fees we offer to "retail" investors, which are natural persons who seek or receive services primarily for personal, family, or household purposes.

WHAT INVESTMENT SERVICES AND ADVICE CAN YOU PROVIDE ME?

We offer the following investment advisory services to retail investors: Financial Planning Services; Portfolio
Management Services; and Pension Consulting Services. Detailed information regarding our services, fees and other disclosures can be found in our Form ADV Part 2A Items 4, 5, 7, and 8 by clicking this link: https://adviserinfo.sec.gov/firm/brochure/171959.

Account Monitoring:

If you open an investment account with our firm, as part of our standard service we will monitor your investments. Your Investment Adviser Representative will monitor your account on an ongoing basis and will conduct account reviews at least annually.

Investment Authority :

 

We manage investment accounts on a discretionary basis whereby we will decide which investments to buy or sell for your account. You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing.

Investment Offerings:

 

We provide advice on various types of investments. Our services are not limited to a specific
type of investment or product; however, we primarily use mutual funds and Exchange Traded Funds (ETFs).

Account Minimums and Requirements:

 

In general, we require a minimum account size of $100,000 to open and maintain an advisory account and access a minimum annual advisory fee of $1,000, which may be waived at our discretion.

WHAT FEES WILL I PAY?

 

The following summarizes the principal fees and costs associated with engaging our firm for investment advisory services. For detailed information, refer to our Form ADV Part 2A Brochure, Items 5 and 6 by clicking this link https://adviserinfo.sec.gov/firm/brochure/171959.
          • Asset Based Fees - Payable quarterly in advance. Since the fees we receive are asset-based (i.e.,                    based on the value of your account), we have an incentive to increase your account value which                      creates a conflict especially for those accounts holding illiquid or hard-to-value assets;
          • Hourly Fees - Payable in arrears;
          • Fixed Fees - Payable as invoiced;
          • Additional common fees and/or expenses such as: Custodian fees; account maintenance fees; fees                related to mutual funds and exchange-traded funds; and transaction charges when purchasing or                    selling securities.

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

 

WHAT ARE YOUR LEGAL OBLIGATIONS TO ME WHEN ACTING AS MY INVESTMENT ADVISER? HOW ELSE DOES YOUR FIRM MAKE MONEY AND WHAT CONFLICTS OF INTEREST DO YOU HAVE?

 

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.
 

          • Because our revenue is derived from asset-based fees, we have an incentive to grow your account                as much as possible. This could cause us to take overly aggressive positions in conflict with your                    interests in an attempt to grow your account, or could incentivize us to inflate the valuations of                        illiquid investments held in your account.

Refer to our Form ADV Part 2A Brochure, Items 5, 10, 12, and 14 by clicking this link https://adviserinfo.sec.gov/firm/brochure/171959 to help you understand what conflicts exist.

 

 

 

HOW DO YOUR FINANCIAL PROFESSIONALS MAKE MONEY?

 

The financial professionals servicing your account(s) are compensated via a salary, discretionary bonus, or an owner's draw.

DO YOU OR YOUR FINANCIAL PROFESSIONALS HAVE LEGAL OR DISCPLINARY HISTORY?

 

No, our firm and our financial professionals currently do not have any legal or disciplinary history to disclose.
Visit Investor.gov/CRS for a free and simple research tool.

You can find additional information about your investment advisory services and request a copy of the relationship summary at (513) 563-3500 or click the link provided https://adviserinfo.sec.gov/firm/brochure/171959.

KEY QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL

  • Given my financial situation, should I choose an investment advisory service? Why or Why Not?

  • How will you choose investments to recommend to me?

  • What is your relevant experience, including your licenses, education and other qualifications?

  • What do these qualifications mean?

KEY QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL

  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

KEY QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL

  • How might your conflicts of interest affect me, and how will you address them?

KEY QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL

  • As a financial professional, do you have any disciplinary history? For what type of conduct?

KEY QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL

  •  Who is my primary contact person?

  • Is he or she a representative of an investment adviser or a broker-dealer?

  • Who can I talk to if I have concerns about how this person is treating me?